Penguin Press, $40, 904 pp.
We take it for granted nowadays that modern American political leaders, with their retinues of consultants and pollsters, will closely attend to their public images and vigorously promote them. A half-century ago, when historian Daniel Boorstin’s The Image(1961) was published, that was not so obvious. Long before the personal computer, the widespread digitization of words and images, and the...
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