The Guardian reports that supermarkets will offer chocolate easter eggs with messages about the holiday’s religious significance. Money quote:

The packaging tells customers: “Easter is all about cute bunnies, fluffy chicks and eating too much chocolate, right? Well, not quite. We happen to think it’s a bit more meaningful than that.”

The chocolate is fair trade, and two charities benefit. There is some (as far as I know) made-up syncretistic symbolism. (They say the egg represents the stone in front of Jesus tomb?!? Any militant pagans out there to refute that??) I’m intrigued by the approach. And perhaps it’s a theological/symbological/sacramental shortcoming of mine, but I’m made a bit queasy by chocolate crosses attempting the same reminder of “the reason for the season.” (I’ve seen no chocolate crucifixes, thank God.) I think this caught my eye because I was recently in one of those giant, year-round Christmas stores that was very insistent on the religious meaning of that holiday, (while reveling appropriately in all the silly fun that goes with it.) They had a tiny Easter section that seemed to be entirely about the bunny/chick/egg fertility festival, without much acknowledgement of any further meaning to the day. Curious. It’s also curious that this is a news item in the first place—that religiously themed Easter candy is deemed odd, and that this is somehow a “victory” in a “fight against secularism.” Oh, please. I imagine Christians could celebrate the resurrection of Christ even without religious candy. Cue the Who’s down in Whoville…Nonetheless—Easter, fair trade, charity, AND chocolate? Yum!

Lisa Fullam is professor of moral theology at the Jesuit School of Theology at Berkeley. She is the author of The Virtue of Humility: A Thomistic Apologetic (Edwin Mellen Press).

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