The immensely learned Rita Ferrone has called attention to a recruitment video (in Spanish with English subtitles) that is very different in tone than that of Father Barron. I think a compare and contrast is in order.
What struck me most was the invitational quality of this video. The candidates are being invited into a mystery, not a clearly defined web of doctrinal propositions or a certain command and control structure. It inivtes to a kind of camaraderie of service, I think.