Scents of the Faithful

Notre Dame fans can plan their Christmas shopping early: Sports Business Daily reports (story only available to subscribers) that a new Notre Dame-branded fragrance debuts this fall in time for the football season, with pricing estimated at $60 for a 3.4-ounce bottle. It's offered by the same company that has, apparently, turned a New York Yankees fragrance into a $10 million business.

This should wrap up the Catholic fragrance market, since I don't believe the cologne based on Pius IX's recipe has gained wide distribution, and Benedict XVI's custom formula was never offered to the general public.

Commonweal awaits proposals from any manufacturers eager to leverage its brand. Sportswear? Housing communities? We have plenty of ideas.

Thomas Baker is the publisher of Commonweal

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