Marketing has become the lifeblood of American culture—witness this election season’s theatrics, from photo-ops at Middle American diners, to balloon-saturated and laser-laced conventions, to the endless media coverage of media coverage. All the more appropriate, then, that one of the biggest television sensations of the past eighteen months—the addictive Emmy-winning drama Mad Men, which recently kicked off its second season on the cable channel AMC—revolves...
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