Notre Dame fans can plan their Christmas shopping early: Sports Business Daily reports [1] (story only available to subscribers) that a new Notre Dame-branded fragrance debuts this fall in time for the football season, with pricing estimated at $60 for a 3.4-ounce bottle. It's offered by the same company [1] that has, apparently, turned a New York Yankees fragrance into a $10 million business.

This should wrap up the Catholic fragrance market, since I don't believe the cologne based on Pius IX's recipe [2] has gained wide distribution, and Benedict XVI's custom formula [3] was never offered to the general public.

Commonweal awaits proposals from any manufacturers eager to leverage its brand. Sportswear? Housing communities? We have plenty of ideas.