What are crackers good for? As platforms for peanut butter, herring, and cheese. Shortly after the New Years, opening a new box, I found they did not stay intact long enough to break in half along their perforation. Forget peanut butter!!! Subsequent boxes: more crumble.
Took the matter in hand and wrote to the manufacturer, Mondelez. They have replied: "The differences you noted may be due to a change in the production facility and the process we use to make the cracker. We have also made some minor changes to the formula. Some of the changes we made are: Changed the oil; Removed the Whey Powder; Added Ammonium bicarbonate and sodium metabisulphite (used to make dough rise)....We apologize for this experience. We will make sure our Quality team is aware of your comments. Thank you for your loyalty and we hope that your next experience is a good one."
Can the experience of crumbling crackers ever be a good one?