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Scents of the Faithful

Notre Dame fans can plan their Christmas shopping early: Sports Business Daily reports (story only available to subscribers) that a new Notre Dame-branded fragrance debuts this fall in time for the football season, with pricing estimated at $60 for a 3.4-ounce bottle. It's offered by the same company that has, apparently, turned a New York Yankees fragrance into a $10 million business.

This should wrap up the Catholic fragrance market, since I don't believe the cologne based on Pius IX's recipe has gained wide distribution, and Benedict XVI's custom formula was never offered to the general public.

Commonweal awaits proposals from any manufacturers eager to leverage its brand. Sportswear? Housing communities? We have plenty of ideas.

About the Author

Thomas Baker is the publisher of Commonweal



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I detect bergamot and amberwood in the middle notes, with a strong whiff of Hanes crewneck t-shirts and jello shots in the base.

Go for Hungary Water; hard to find since Crabtree & Evelyn discontinued their version, and its a good colgone for guys.

St. Paul used the scent-metaphor in 2 Cor 2:14-116:  "Thanks be to God who unfailingly leads us on in Christ's triumphal train, and employs us to diffuse the fragrance of his knowledge everywhere! We are an aroma of Christ for God's sake, both among those who are being saved and among those on the way to destruction; to the latter an odor dealing death, to the former an odor bringing life." St. Augustine expanded on Jesus' reference to eyes that can see and ears that can hear to say that you have to have a nose that can detect the sweetiness of the aroma of the knowledge of Christ.

You could call the new fragrance  'eau de sanctity"

Before branching out into other areas, what about seeing to this blog?  The comments that were posted before the switch to the new format are a mess:  paragraphing gone, etc.  


And what do "body" and "p" mean at the bottom of this box?

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