Marketing has become the lifeblood of American culture—witness this election season’s theatrics, from photo-ops at Middle American diners, to balloon-saturated and laser-laced conventions, to the endless media coverage of media coverage. All the more appropriate, then, that one of the biggest television sensations of the past eighteen months—the addictive Emmy-winning drama Mad Men, which recently kicked off its second season on the cable channel AMC—revolves...
The remainder of this article is only available to paid subscribers.
Print subscribers to Commonweal are entitled to free access to all premium online content. Click here to purchase a print subscription, or if you’re already a print subscriber, register now for premium access.
Online-only subscriptions provide access to all premium online articles for just $34/year. Click here to subscribe.