Why “The Economist” is working…
When Time and Newsweek and traditional newsweeklies are barely surviving, Michael Hirschorn at The Atlantic (a monthly that I hope is doing okay) looks at why The Economist is thriving. Excerpts:
The easy lesson might be that quality wins out. The Economist is truly a remarkable invention—a weekly newspaper, as it calls itself, that canvasses the globe with an assurance that no one else can match. Where else, really, can you actually keep up with Africa? But even as The Economist signals its gravitas with every strenuously reader-unfriendly page, it has never been quite as brilliant as its more devoted fans would have the rest of us believe. (Though, one must add, nor is it as shallow as its detractors would tell you it is.)
The Economist prides itself on cleverly distilling the world into a reasonably compact survey. Another word for this is blogging, or at least what blogging might be after it matures—meaning, after it transcends its current status as a free-fire zone and settles into a more comprehensive system of gathering and presenting information. As a result, although its self-marketing subtly sells a kind of sleek, mid-last-century Concorde-flying sangfroid, The Economist has reached its current level of influence and importance because it is, in every sense of the word, a true global digest for an age when the amount of undigested, undigestible information online continues to metastasize. And that’s a very good place to be in 2009.
Hat tip: ALDaily